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We are back with our another episode of Quantum Growth for Financial Advisors with Jon Kuttin to learn how you can leverage one of the most powerful and networking tools in the financial services industry – LinkedIn!
Join Jon Kuttin and Paul G. McManus of More Clients More Fun and author of The Short Book Formula: A Financial Professional’s Guide to Writing a Book in 6 Weeks to Attract Ideal Clients and his upcoming book From Author to Authority
Jon and Paul discuss Paul’s LinkedIn process and learnings to make sure you are leveraging LinkedIn to it’s fullest potential as a financial advisor and service professional.
Tune in to learn:
- How Paul got started working with LinkedIn and why he believes it is so crucial for business owners to leverage this powerful tool.
- How Paul built his LinkedIn process around his “short book formula” authorship process and how both marketing verticals work in tandem to drive results.
- Paul’s observations about LinkedIn and the ultimate disconnect between advisors, service professionals and the content platform.
- How to negate LinkedIn’s premium costs and drive a high amount of impressions at a lower cost.
- A real case study from one of Paul’s clients who is currently leveraging the “short book formula” and LinkedIn marketing strategy.
- Jon’s experience so far with working with Paul and his LinkedIn process.
Resources:
- More Clients More Fun Website
- LinkedIn: Paul G. McManus
- The Short Book Formula: A Financial Professional’s Guide to Writing a Book in 6 Weeks to Attract Ideal Clients – Amazon
- Million Dollar Producer: The Secret Playbook For Financial Professionals To Land High-Value Clients Using LinkedIn – Amazon
- Writing a Book to Attract Clients to Your Wealth Management Firm with Paul G. McManus – Quantum Growth Podcast
Connect with Jon Kuttin Kuttin and Consulting Group:
- (855) 722-9393
- kuttinconsultinggroup.com
- LinkedIn: Jonathan Kuttin
- LinkedIn: Joseph Greco
- Our CPA Alliances Coaching Program
- Submit yourself as a guest for the podcast
About our Guest:
Paul G. McManus is the founder of More Clients More Fun LLC, MCMF Publishing, Creator of The Million Dollar Producer LinkedIn Program, and host of The Million Dollar Producer Show Podcast. He has worked closely with over 500+ financial advisors, CPAs, life insurance producers, and business advisors since 2015. He is also the author of Million Dollar Producer: The Secret Playbook For Financial Professionals To Land High-Value Clients Using LinkedIn. He lives in San Diego, California with his wife Atsuko and his two Boston Terriers, Moo and Potato Chips.
Joseph joined Jon’s wealth management practice in 2012 as a junior associate. He quickly found a strong niche building relationships with local CPAs on Long Island and in New York City to help source new clients and professional alliances to the firm. He works with 20+ CPA and attorney partners in our close knit network and has experience developing inside sales teams to reach niche target markets within the financial services space. Joseph manages the sales and onboarding of advisors and accountants into the Kuttin Consulting Group family and acts as a general coach in helping advisors work smarter with accountants and other professionals to help realize their business and personal goals.