To Be Effective, Building CPA Alliances Should Be Ingrained into Every Aspect Of Your Practice

Many advisors get a number of things wrong when it comes to pursuing alliances with CPAs and other Centers of Influence. The main thing they get wrong is how they treat a CPA building initiative within their own practice. A piece meal approach is not effective at securing profitable CPA relationships, neither is a

By |2020-09-17T10:59:37-05:00September 17th, 2020|Financial Advisors, Marketing, Professional Alliances|0 Comments
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Why Financial Advisors Should Invest More In “Eat Later” Marketing

When you first start your practice, all of your energy and attention goes into building a client base as quickly as possible. This entails the usual advisor marketing activities such as networking, client events, referrals, and direct outreach to prospects. This is what I like to call “eat now” marketing. In this approach, your

By |2020-09-17T10:57:35-05:00August 26th, 2020|Financial Advisors, Marketing|0 Comments
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